What We Believe

E2 Optics’ purpose is to deliver on our promise to our people, clients, and communities of being a company of diversity, equity and inclusivity (DE&I). Our purpose and our commitment drive our innovation, help us deliver exceptional value, and ensure we act as a responsible leader in the industry.

This commitment enables us to attract, develop and inspire top talent. We have created an environment that rewards innovation, allows people to perform at their very best, and reiterates a culture where everyone feels they have an equal opportunity to belong and build a career.

Our commitment started with our founder and CEO, Kristi Alford-Haarberg. She founded this company more than a decade ago as a woman-owned business. Kristi was passionate about creating an inclusive culture where people are more than employees. She has developed a culture where top talent is rewarded and has clear career paths to grow. A place where every employee has a voice and brings ideas to the table. This culture has helped to not only build E2 Optics into an industry leader, but also created a family culture where all employees know they are valued.

We strive to ensure all our people know they are valued from the moment we hire them through the milestones of their careers here. That’s why at E2 Optics, Diversity, Equity and Inclusivity are not a program – It’s Just in Our DNA.

“For us, DE&I is not a program it’s our culture. Our belief is that hiring the best people and enabling them to unleash their talents creates an inclusive culture where everyone knows they have a voice.”

Kristi Alford
President and CEO



My E2 Story

We are fortunate to have such diverse, talented people. We view our people as more than employees, they are family. Below are some of their stories.






Our Commitment

For us, DE&I is so much more than a program. Our culture stems from our beginnings as a woman-owned business. We are proud of our gender, ethnic, racial and identity diversity. Through this, our culture here has evolved to one of a family. Each employee at E2 Optics knows they are valued; knows they are heard; and is appreciated for the efforts they do.

DE&I Awards

Below are a few of our DE&I awards. For a complete list of all E2 Optics awards, please visit our Awards page.

  • Top 100 Women-Owned Businesses in Colorado, #11, ColoradoBiz Magazine
  • Top Large Woman-Owned Business in Colorado, ColoradoBiz Magazine
  • 50 Fastest-Growing Women-Owned/-Led Companies Worldwide, #5, Women Presidents’ Organization
  • Top 50 Women Entrepreneurs America, #41, Inc. Magazine
  • Top 100 Women-Owned Businesses in Colorado, #21, ColoradoBiz Magazine

E2 Optics and You

Want to join our team and start your own E2 Story?

Check out our current job openings and apply today!